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NME Live Music Series Girls To The Front Lineup Announced, Free Tickets Now Available

Shye, shazza, rhyu and noui to take to the stage at Swee Lee Clarke Quay during CreatorWeek.

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SINGAPORE; 17 APRIL, 2024 – NME (nme.com), the globally renowned music and pop culture brand, is thrilled to announce the lineup and release tickets for Girls To The Front Singapore during Branded’s inaugural CreatorWeek 2024 on Wednesday, May 8th, 2024 at 7pm.

Girls To The Front, an NME live music series, is dedicated to spotlighting the world’s most dynamic female and non-binary talent and celebrating diversity and inclusion within the industry. This special unplugged edition will feature performances by needle-pushing artists and marks NME’s first-ever live show in Asia, set to take place at the newly opened Swee Lee in Clarke Quay.

The Lineup Includes:

  • Shye: Shye’s DIY bedroom pop is dreamy and danceable, drawing on a palette that stretches from electronic music to K-pop to Britrock. Named Best New Act from Asia at the BandLab NME Awards 2022, she was named to the Forbes Asia 30 Under 30 in 2023 and has since showcased her artistry on talent competition stages in China and Thailand. She has opened for the likes of Clairo, Superorganism, Men I Trust and Daniel Caesar.
  • shazza: shazza’s debut EP ‘chapter one’ demonstrated the versatility of her pop songwriting, both in mood and subject. Her talent recently reached a huge, well-deserved audience thanks to a viral collaboration with the duo Crash Adams, where she freestyled a verse on their song ‘Good Side’.
  • rhyu: Singaporean singer-songwriter rhyu (short for Raine Hahn Yu) is a purveyor of entrancing, emotional chamber pop – expect poignant storytelling and gorgeous melodies.
  • noui: Singapore-based Indonesian artist noui has crafted a burgeoning body of dark, hypnotising alt-pop – led by her 2022 EP ‘Innerchild’ and latest release ‘Border Room’.

Karen Gwee, NME Networks’ Regional Editor (APAC) expressed her enthusiasm for the show, stating, “NME’s first live show in Asia has been a long time coming, and I couldn’t be more excited that it’s under the banner of Girls to the Front. noui, rhyu, shazza and Shye are some of the most exciting emerging pop artists in Singapore and I can’t wait for attendees to see this talented line-up in such a special setting.”

Admission to the show is free of charge, with tickets available exclusively via Swee Lee at https://nme-girls-to-the-front-swee-lee-2024.eventbrite.sg. Attendees are encouraged to secure their tickets promptly, as availability is limited.

Launched in London, UK, in 1952 as the New Musical Express, NME has grown into a global media powerhouse that creates and curates content, products and experiences essential to music and pop culture fans today. NME brings together the best writers and photographers to provide a multi-platform editorial offering that is at the bleeding edge of what matters most across the globe, be it music, film, TV or gaming.

Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia’s leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand’s mission is to be the region’s trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.

Headquartered in Singapore, Caldecott Music Group is a global music industry investor and innovator spanning multiple sectors, including digital (BandLab Technologies), media (NME Networks), and manufacturing/design and retail/distribution (Vista Musical Instruments). By integrating the physical, digital, and social supply chain around music, CMG brings together brands and people who are passionate about music, allowing them to deliver authentic content, products, and experiences for all music lovers.

Branded creates, produces, and commercialises integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers. Its award-winning owned-and-operated platforms include All That Matters, the premiere conference and connections hub for Asia’s entertainment, sports and music industry, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded is also the producer of SuperGamerFest, a co-creator of the YouTube FanFest and a partner to global brands, media, and organisations. Branded was acquired by NODWIN Gaming in 2023. For more information: www.branded.live

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