LONDON, UNITED KINGDOM; 14 SEPTEMBER 2023 – Today, the recently rebranded Guitar.com – the destination for all things guitar – launches a brand new series under the Guitar.com Originals banner: My Guitars & Me.
Since its inception, Guitar.com has provided audiences with expert insight and opinion around the latest gear, artists and trends in the guitar world. Guitar.com Originals has been created to expand on Guitar.com’s commitment to creating elevated experiences for guitarists, music obsessives and industry.
My Guitars & Me is a long-form Guitar.com Originals series that sees artists and guitar enthusiasts from across the global pop culture landscape introduce Guitar.com audiences to their most cherished and beloved instruments, uncovering the unique stories behind each guitar and how they’ve helped shape their lives. My Guitars & Me will explore the special bond formed between a guitar enthusiast and their instruments, pulling back the curtain to find new perspectives on the resounding impact guitars can have on their owners’ creative journeys. New episodes will be released every month.
Earlier this month Guitar.com launched Guitar.com Originals with two brand new cross-platform video franchises – Guitar Shopping and 60 Seconds, while also launching on TikTok. This followed a rebrand of Guitar.com that saw a vibrant new identity rolled out across all channels, reflecting the energy and creativity of Guitar.com’s audiences and the emerging and legacy talent the brand continues to champion. In a major new step, Guitar.com also launched an industry hub at Guitar.com/industry – a bespoke destination for industry professionals, featuring the latest news, expert industry analysis, and a job board.
Holly Bishop, Chief Operating & Commercial Officer of NME Networks says, “We’re delighted to introduce My Guitars & Me as the latest Guitar.com Original. Following the recent Guitar.com rebrand, we’re continuing to double down on creating unmissable new content that delivers on connecting our audience with their passions through unmissable and exciting content featuring Guitar.com’s favourite guitarists. And there’s still more to come.”
Guitar.com is the destination for all things guitar, creating experiences for guitarists, music obsessives, and industry to fuel their passions for guitar culture. Guitar.com’s global editorial team are knowledgeable, curious and expressive – dedicated to connecting audiences with their passions through fun, authentic and helpful content.
ABOUT NME NETWORKS
NME Networks is a global, next-generation media group that views the wider world of pop culture through the lens of music and connects artists and brands to music-obsessed audiences. Our portfolio of popular music-journalism brands, comprising NME, Guitar.com and MusicTech, takes audiences on a lifelong journey through musicianship and fandom. NME Networks is a part of Caldecott Music Group.
ABOUT CALDECOTT MUSIC GROUP
Headquartered in Singapore, Caldecott Music Group is a global music industry investor and innovator spanning multiple sectors, including digital (BandLab Technologies), media (NME Networks), and manufacturing/design and retail/distribution (Vista Musical Instruments). By integrating the physical, digital, and social supply chain around music, CMG brings together brands and people who are passionate about music, allowing them to deliver authentic content, products, and experiences for all music lovers.