LONDON, UNITED KINGDOM; 31 AUGUST 2023 – Today, the recently rebranded Guitar.com – the destination for all things guitar – launches Guitar.com Originals with two brand new cross-platform video franchises and lands on TikTok for the very first time.
Since its inception, Guitar.com has provided audiences with expert insight and opinion around the latest gear, artists and trends in the guitar world. Guitar.com Originals has been created to expand on Guitar.com’s commitment to creating elevated experiences for guitarists, music obsessives and industry.
60 Seconds is a mobile-first Guitar.com Originals series that provides a quick and informative snapshot of the latest and greatest gear on the market. In just one minute, Guitar.com will blast through all the most useful takeaways and sonic examples a guitarist needs to make an informed buying choice, without any of the waffle. New episodes will be releasing every week.
Go on a gear journey with Guitar.com’s second new series, Guitar Shopping… Guitar.com’s favourite musicians head to a guitar store and explore the racks and pedal cabinets for audiences to gain unique insight into the artist’s gear highs and lows, the instruments that have defined their creative journeys and the guitars that they just can’t live without. New episodes will be releasing every month.
Guitar Shopping and 60 Seconds aren’t the only franchises to look forward to. Coming soon, Guitar.com will release more new series diving into the world of artists and their stories.
Alongside these two new series of original content, Guitar.com launches on TikTok (@guitardotcom), bringing 60 Seconds and Guitar Shopping to the platform alongside tailored content that will entertain, inform and inspire new generations of guitar fans across the world.
Earlier this month Guitar.com rebranded with a vibrant new identity rolled out across all channels, reflecting the energy and creativity of Guitar.com’s audiences and the emerging and legacy talent the brand continues to champion. In a major new step, Guitar.com also launched an industry hub at Guitar.com/industry – a bespoke destination for industry professionals, featuring the latest news, expert industry analysis, and a job board.
With 60 Seconds and Guitar Shopping, the new home on TikTok, a dynamic rebrand and new industry hub, Guitar.com furthers its ambition to connect with global audiences through inclusive, entertaining and authentic brand experiences attracting young guitar enthusiasts and new brand partners across the world.
Holly Bishop, Chief Operating & Commercial Officer of NME Networks says, “We’re thrilled to introduce Guitar.com Originals as the next step in Guitar.com’s evolution following the recent rebrand, and we can’t wait to showcase all of our video content to new audiences on TikTok. Both 60 Seconds and Guitar Shopping will harness Guitar.com’s expansive appetite for delivering engaging, entertaining and informative video content that continues to define why Guitar.com is the destination for all things guitar.”
Guitar.com is the destination for all things guitar, creating experiences for guitarists, music obsessives, and industry to fuel their passions for guitar culture. Guitar.com’s global editorial team are knowledgeable, curious and expressive – dedicated to connecting audiences with their passions through fun, authentic and helpful content.
ABOUT NME NETWORKS
NME Networks is a global, next-generation media group that views the wider world of pop culture through the lens of music and connects artists and brands to music-obsessed audiences. Our portfolio of popular music-journalism brands, comprising NME, Guitar.com and MusicTech, takes audiences on a lifelong journey through musicianship and fandom. NME Networks is a part of Caldecott Music Group.
ABOUT CALDECOTT MUSIC GROUP
Headquartered in Singapore, Caldecott Music Group is a global music industry investor and innovator spanning multiple sectors, including digital (BandLab Technologies), media (NME Networks), and manufacturing/design and retail/distribution (Vista Musical Instruments). By integrating the physical, digital, and social supply chain around music, CMG brings together brands and people who are passionate about music, allowing them to deliver authentic content, products, and experiences for all music lovers.